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Head of Product Marketing

Mountain View, Zurich or Remote

Description

We are looking for a Head of Product Marketing to drive the go-to-market efforts for our enterprise offering, Isovalent Cilium Enterprise. In this role, you will drive the collaboration with the cross-functional teams, including Technical Marketing, Open Source, Events, and Sales, to build out product messaging, positioning, and the go-to-market strategy for Isovalent Cilium Enterprise. You will support and expand the product marketing team to ensure impactful content, including core sales materials and training, digital assets, product launches, and key partner activities. In this role, you will need a strong sense for collaboration and the ability to learn through experimentation.

In this role you will

  • Lead and grow the commercial product marketing team at Isovalent.

  • Own the development of positioning and messaging that brings clarity to our technical audience.

  • Drive and execute go-to-market strategies with effective internal and external activities for our open source adopter and customer community.

  • Create and execute campaigns (in collaboration with technical and field marketing teams) and leverage organic channels to reach our audience and help them grow their understanding of eBPF and Cilium.

  • Test and iterate new marketing approaches and channels to reach and engage key audiences.

  • Develop detailed integrated marketing campaign plans, creative briefs, and digital strategies, including goals, messaging, calls to action, adoption campaigns, marketing distribution channels, and campaign schedule.

  • Work at both the strategic and tactical level ideation and execution.

Requirements

    • 10+ years of software product marketing and/or developer marketing experience.

    • Experience building and scaling a global and a high-performance team.

    • Familiarity with the open source audience and ability to create content that resonates with technical buyers.

    • Experience with open source software offerings and related GTM activities.

    • Can collaborate and communicate effectively with cross-functional teams.

    • Can collaborate with and support sales and customer-facing teams.

    • Ability to travel both domestically and internationally to meet internal and external stakeholders (including customer, analyst, and media communities) and attend industry conferences to represent and champion Isovalent.

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